By Stig Editor 
MAFS’ Ella Ding Responds to Backlash Over Sponsored Pregnancy Post: ‘Weird’
Former Married at First Sight Australia star Ella Ding has clapped back at criticism after a sponsored Instagram post sparked controversy among fans.
The reality TV personality, known for her appearance in Season 9 of MAFS, recently shared a paid partnership post involving pregnancy-related products. The post led to confusion and backlash, with many followers speculating that Ding might be expecting, while others questioned the ethics of promoting pregnancy products without being pregnant.
“Not pregnant, just promoting,” Ding clarified in a follow-up Instagram story, addressing the wave of questions flooding her DMs. “It’s so weird how people jump to conclusions so fast. It’s a collaboration, not a pregnancy announcement.”
The influencer explained that the post was part of a broader campaign aimed at supporting women through different stages of life including fertility, pregnancy, and postpartum care.
“I think it’s important to normalize talking about all aspects of women’s health—whether you’re pregnant, planning, or just learning,” she said. “The assumption that I can’t post about something unless I’m directly experiencing it is a bit limiting.”
Despite her explanation, the post stirred debate online. Some followers defended Ella, saying she’s simply doing her job as an influencer and shedding light on important topics. Others felt misled, suggesting the post blurred the line between genuine sharing and marketing.
Ella remained unfazed by the criticism, reminding fans that she’s always been transparent with her content. “If I ever have real news to share, trust me you’ll know,” she added with a wink.
This isn’t the first time Ding has faced scrutiny for her online content, but she continues to stand by her choices, often using backlash as a moment to speak out on wider issues around social media, body autonomy, and influencer responsibility.