Sydney McLaughlin-Levrone’s $150M Power Move: Inside Her Record-Breaking New Balance Deal & What She Really Earns

Sydney McLaughlin-Levrone’s $150M Power Move: Inside Her Record-Breaking New Balance Deal & What She Really Earns

Sydney McLaughlin-Levrone isn’t just shattering records on the track—she’s breaking barriers off it too. The Olympic gold medalist and world record holder in the 400m hurdles is now the face of one of the most lucrative sponsorship deals in women’s athletics history, thanks to her jaw-dropping partnership with New Balance.

From Teen Star to Track & Field Mogul

At just 19, Sydney walked away from college track to sign a $1.5 million annual endorsement deal with New Balance, making headlines for choosing authenticity over hype. She wanted a brand that didn’t just want “the next big thing,” but the first Sydney and New Balance got it.

Fast forward, and that bold move has paid off big time. Sydney recently secured a $150 million three-year deal with New Balance, making her the highest-paid female track athlete ever.

What’s in the $150M Deal?

Here’s a breakdown of what her New Balance deal includes:

Annual Base Salary: $18.75 million

Signing Bonus: $20 million up front

Performance Bonuses: Up to $10 million a year for breaking records and bringing home medals

Global Brand Campaigns: She’s front and center of New Balance’s athletic and lifestyle lines.

Signature Line: Sydney launched her own New Balance collection ahead of the 2024 Olympics.

Philanthropic Support: New Balance backs her initiatives to grow youth track and field. More Than Just a Deal—It’s a Statement.

Sydney’s deal isn’t just about money. It’s about respect. It’s about shifting the narrative in a sport where female athletes are often underpaid and undervalued. With this contract, she’s proving that women in track and field can be just as bankable and influential as stars in other sports.

She said it best:

“New Balance wanted me to be the first me. Not the next anyone. That’s what made the difference.”

Between her Olympic dominance, world records, and now her multi-million-dollar brand empire, Sydney McLaughlin-Levrone is showing young athletes especially girls that the finish line isn’t the end. It’s just the beginning of building something even bigger.